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About Accounted

Making Tax Digital made simple

Built by a team experienced in enterprise technology and business ownership. We built the tool we wished existed.

The problem with existing software

Every quarter, the same routine. Download bank statements. Open a spreadsheet. Manually categorise every transaction. Chase receipts. Calculate VAT. Panic about deadlines. Wonder if you've done it right.

Existing tools are either too complex, too expensive, or not designed for how sole traders actually work. They assume you're an accountant — or want to become one.

So we built Accounted. Not another accounting app that expects you to become a bookkeeper. A system that works the way you already work — from your preferred messaging app, with an AI bookkeeper called Penny who handles the admin while you handle the business.

Our mission: make bookkeeping invisible. Let business owners focus on their business, not their books.

What we believe

Simplicity First

If it takes more than 2 minutes a day, we've failed. Accounted should feel like texting a friend, not filing a tax return.

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Your Data, Your Control

Bank-grade encryption. GDPR compliant. Your financial data is never used to train AI models. Export everything and leave anytime.

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UK-First

Built exclusively for UK tax rules, HMRC requirements, and British English. Every feature, every calculation, every deadline — designed for UK businesses.

Trusted by UK businesses

Built in the UK for UK businesses

✅ HMRC Recognised🏦 Bank Connections Powered by Plaid (FCA Regulated)🔒 ICO Registered

Part of the neart.ai ecosystem

Accounted is the first product in the neart.ai ecosystem — a family of AI-powered business tools built on the same principles: enterprise technology shouldn't require enterprise budgets.

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Accounted is built for simplicity. Here's how it stacks up.

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About Accounted — UK Bookkeeping Made Simple