Marketing — Guides, Tips & Expert Advice
Marketing tips for sole traders — social media, branding, content, and growing your client base.
23 articles on Marketing
Building a Waiting List Before You Launch Your Business
Learn how to build a waiting list before your business launch, from landing pages to referral incentives, even on zero budget.
Pre-Launch Marketing on Zero Budget — A Founder's Guide
Practical pre-launch marketing strategies for founders with no budget, from social media content to press coverage and partnerships.
How to Respond to a Customer Complaint on Social Media
Learn how to handle customer complaints on social media professionally, protect your reputation, and turn unhappy customers into advocates.
How to Write a Business Bio That Doesn't Sound Boring
Write a compelling business bio that builds trust and wins clients, with practical structure, examples, and platform-specific tips.
How to Get Your First Testimonials and Case Studies
Struggling to get testimonials and case studies for your business? Here's a practical guide to gathering powerful social proof, even when you're just starting out.
Black Friday for Service Businesses — Should You Discount?
Black Friday isn't just for retail. Should service-based businesses offer discounts? Here's how to decide — and alternatives that work better.
How to Write a Business Website That Actually Gets Enquiries
Your website looks nice but nobody's getting in touch? Here's how to write website copy that turns visitors into enquiries for your small business.
Email Marketing for Sole Traders — Start With These 3 Emails
Email marketing doesn't have to be complicated. Here are three simple emails every sole trader should send to win more work and keep clients coming back.
How to Get Your First 10 Clients as a New Sole Trader
Struggling to find your first clients as a sole trader? Here are proven, practical strategies to land your first 10 clients without a big budget.
How to Create a Google Ads Campaign on a Tiny Budget
Think Google Ads is only for big businesses? Here's how to run an effective campaign on a small budget and get real results as a sole trader.
Google My Business — The Free Marketing Tool You're Probably Ignoring
Google Business Profile is free, powerful, and takes minutes to set up. Here's why every sole trader and small business should be using it.
How to Get Google Reviews for Your Small Business
Google reviews build trust and boost your visibility. Here's a practical guide to getting more reviews for your small business consistently.
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