Choosing a Business Name in the UK: Rules and Tips

Sole Trader Names

As a sole trader, you can trade under your own name or choose a business name. There is no registration requirement for a sole trader business name — you simply start using it.

Rules for Sole Trader Names

• You must include your own name and business address on all business correspondence, invoices, and your website
• You cannot use a name that suggests a connection with the government or local authority (without permission)
• You cannot use offensive or sensitive words (listed on GOV.UK)
• You cannot use "Ltd," "Limited," "PLC," or "LLP" in a sole trader name

Tips

• Keep it simple and memorable
• Make it relevant to what you do
• Check that the domain name is available
• Check social media handles are available
• Search Companies House to avoid confusion with existing companies
• Check the UK trademark register

Limited Company Names

Company names must be registered with Companies House and are subject to stricter rules:

• Must not be the same as or too similar to an existing registered company
• Must end with "Limited" or "Ltd" (or Welsh equivalents)
• Cannot contain sensitive words without approval (Royal, British, Authority, etc.)
• Cannot be offensive

Changing Your Name Later

Sole traders can change their business name at any time — just update your stationery, website, and inform your clients.

Limited companies can change their name by filing form NM01 with Companies House and paying a £12 fee.

Whatever name you choose, set up your finances properly from the start with Accounted.

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A good name is just the beginning. Sign up for Accounted and build your business on solid financial foundations.